Mar. 7, 2024

True Tickets and Houston Grand Opera Forge Innovative Partnership to Revolutionize the Opera Experience with Secure Digital Ticket Delivery

HGO is upgrading its ticket system. Photo by Lawrence Elizabeth Knox

Secure digital ticket delivery service True Tickets and Houston Grand Opera (HGO) are delighted to announce a landmark partnership. The collaboration, True Tickets’ first foray into the Houston market, will introduce a state-of-the-art digital ticket delivery solution that is designed to enhance convenience and security for opera enthusiasts. 


This innovative approach not only streamlines the ticketing process but also addresses the challenges of ticket reselling and fraud, ensuring that the focus remains on the unparalleled artistic and musical quality that audiences have expected from HGO since its founding in 1955. The internationally recognized company is a leader in the opera industry, known for its world-class productions of classics from the repertoire, innovative world premieres, and pioneering initiatives to share the operatic art with the Houston community. 


By leveraging True Tickets’ cutting-edge digital ticketing platform, HGO will utilize a convenient and secure method to deliver and manage tickets while avoiding third-party price increases and ensuring that they are distributed fairly. This partnership underscores both organizations’ commitment to embracing technology to improve accessibility and engagement with the performing arts.


“We want our audience’s experience with our company to be easy and seamless, beginning to end,” said HGO General Director and CEO Khori Dastoor. “The new digital ticketing process we’re introducing with our partners at True Tickets is a direct investment in our audience—one that we hope allows each operagoer to enjoy a hassle-free outing to the Wortham Theater Center, and lend their full attention to reveling in beautiful art and music.” 


“This partnership signifies a pivotal step forward in how tickets are managed and enjoyed,” said Ken Lesnik, Head of Business Development, True Tickets. “Together with Houston Grand Opera, we are not only setting a new standard for digital ticketing but also ensuring that every ticket transaction is transparent, secure, and user-friendly.”

about the author
Catherine Matusow
Catherine Matusow is Director of Communications at Houston Grand Opera.